Open an IM=X® Pilates and Fitness Studio!

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The IM=X® franchise offers incredible value by providing payroll savings through our tuition-free certifications, USA made commercial reformers, comprehensive business and marketing support plus vendor discounts. Find out how easy it is to open an IM=X® Pilates, Personal Training, Barre, Cycle Studio!

A Strong Body and Business

IM=X® franchise advantages that impact your bottom line!

The IM=X® Pilates and Fitness franchise is a complete formula for success, one which leverages our past experience with the present opportunities in the pilates, barre, personal training, cycling, boutique fitness and back wellness markets.

staff certifications

The IM=X® franchise commitment to education provides you with an edge over your competition. Unlimited tuition-free staff certifications— in our proprietary, revolutionary approach to pilates and fitness: your payroll savings advantage.
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equipment package

At the center of your IM=X® Pilates studio is our reliable reformer equipment. Built to last and withstand heavy usage, our American-made Xercizers (reformers) deliver unmatched quality and superior results.
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business support

Our business model includes proven operational solutions for growing your pilates franchise. Owners and managers receive comprehensive business training and ongoing support – everything you need to launch, grow and scale with confidence.
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marketing services

Our extensive marketing and brand support saves you precious time and money. As a franchisee, you receive content and resources to bring members to your door which allows you to focus on what matters: running your pilates studio.
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learn more

Contact us at info@imxpilates.com to schedule an introductory meeting to review your goals and the benefits of owning an IM=X® Pilates and Fitness franchise.

apply

Complete our Confidential Candidate Application and determine your source of capital to fund your business. Schedule a free consultation with our preferred lender and our preferred equipment leasing companies.

meet the team

Through a series of meetings, we will review in detail the many assets of our franchise offering including information about our proprietary pilates instructor training, business model and marketing support. We also look forward to discussing your business goals.

review our franchise agreement

Review the Franchise Disclosure Document with us and then review it with a franchise attorney or business advisor. At this stage, you may also schedule a visit to an IM=X® Pilates and Fitness studio near you.

sign on and get going

We will choose a date to sign the Franchise Agreement and collect the initial fees. Then we will move onto the exciting next stage of pre-opening. Congratulations!

real estate

Work with our Real Estate Team to find the best location for your business. You will be supported every step of the way from site selection to lease negotiation and buildout design.

business training

Attend our Business and Marketing Training to learn about all of the valuable tools and processes used to open and grow your franchise studio business.

staff certifications

Schedule your IM=X® Pilates Basic and Tower Certification for yourself and your team.

marketing

Our marketing and sales program will help you with your pre-opening membership drive, visibility in your community and ongoing reach to gain new clients. Our detailed resources are at your fingertips.

open

Your pre-sales efforts have generated initial members. Your studio looks great. Your instructors are certified and ready to teach our powerful workouts! It is time for your Grand Opening. Congratulations on your new business!

changing lives

“We really appreciate all of the support you have provided to us over the last many years.  We could not be as successful as we are without that support and we are truly grateful for it.  We look forward to many more successful years to come!”
Kevin and Lori Derella, Owners 
Kevin and Lori Derella, Owners

We are thrilled to be re-signed for our next 10 year term…Out of all of my different careers this is by far the best thing I have ever done and I truly love what I do! The IM=X® Pilates franchise allowed my husband to quit his job, and we have lived solely off our IM=X studio’s income for the past 10 years with a great lifestyle and more freedom.” 

Rhonda Webber, Owner, IM=X® Lake Oswego OR 
Rhonda Webber, Owner, IM=X® Lake Oswego OR

Stretch your limits…IM=X® has updated the classic pilates method with modern gym practices by adding more cardio work, offering classes tailored to client’s fitness goals, and having members pay monthly …And there is an added bonus: Franchisees are entitled to certifications annually which can be used in any manner they choose for their employees.“

-Entrepreneur Magazine 
-Entrepreneur Magazine

I had a fitness epiphany in a class called IM=X®. Created by Elyse McNergney, M.Ed., M.A., IM=X® stands for Integrated Movement Exercise…Think: Group Pilates class…The IM=X® class passed my fitness test: I was sore and sweaty. But, more than that, the next morning my run seemed a little boring in comparison.”

-Shape Magazine 
-Shape Magazine

Stepping the intensity up a notch, IM=X® incorporates cardio and strength-training elements for optimal sculpting success…created by exercise physiologist Elyse McNergney.”

- PilatesStyle Magazine 
- PilatesStyle Magazine

FAQs

What is IM=X®?

IM=X® stands for “Integrated Movement eXercise.” Although you don’t pronounce the equals sign, it’s appropriate that IM=X® resembles a scientific equation: it’s an elite formula that systematically adapts traditional pilates into a strength-training, core intensity, multi-disciplinary series of workouts which optimize results The IM=X® equipment, workout sequencing, variety of hybrid routines and applied science reach clients with all levels and abilities. Integrating other physical disciplines such as cycling, barre, tower, stabilization and weight training keep IM=X® workouts challenging.

How Does an IM=X® Studio Generate Revenue?

IM=X® Pilates and Fitness franchise locations offer monthly memberships for unlimited classes as well as elite memberships which sell at a premium because they combine both private and group reformer training for optimal results. Our open floor plan model is unique and allows you to sell more memberships than other studios.  Membership rates vary based on your region.

What Business Models Does IM=X® Offer?

IM=X® has several business models to choose from: a Full-Size Fitness Studio option, a Personal Training Studio option, and add-on business options for Physical Therapists, Chiropractors and other existing businesses. Schedule a meeting with us to learn more about these options and determine which is the best fit for your goals.

Who is an Ideal IM=X® Pilates Studio Owner?

Whether you are a pilates fitness enthusiast or a savvy investor, we provide all the tools and training you need to break in to the thriving boutique fitness industry. An ideal candidate is organized, has a passion helping others, and a desire to create a healthy lifestyle – physically and financially. You have the option to be a hands-on owner, or hire a Studio Manager.

How Will I Choose My IM=X® Studio Location?

Our Real Estate Team will provide reports for assessing potential locations and demographic information. We will walk you through the process of site selection, layout designing and planning and initial lease negotiations.

Does IM=X® Provide Exclusive Territories?

We offer exclusive territories based upon population density and other factors. Your exclusive territory will be designated in your Franchise Agreement and we will guarantee that we will not open another IM=X® studio within that radius.

Can I Purchase More Than One Location?

Of course! We offer multi- packs of two, three and four studios. In fact, you will receive a discount if you commit to opening two or more studio locations. You also always have the option to start with one location, and expand in the future, as long as territory availability permits.

Is Financing Available?

Multiple options are available for funding your new business. Our partners at FranFund can help you determine the best option for you, whether it’s a small business loan or other means of funding. We can also refer you to our Equipment Leasing partners who can help you obtain quick and easy financing for your Initial Equipment Package.

Pilates and Physical Wellness Markets

chiropractic

The IM=X® Franchise supports Doctors of Chiropractic to expand their services and increase retention.
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physical therapy

Offer IM=X® therapeutic exercise and post-rehabilitation to speed recovery.
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personal training

The perfect solution for personal trainers looking to operate a pilates and fitness studio business.
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international

Master franchise opportunities for international business owners seeking to capitalize on the growing pilates market.
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